Marketing
National Marketing
- Blog Tour and online publicity and book reviews (60 hours)
- Amazon page set-up (4 hours)
- Amazon Author page set-up, Amazon key word and tag optimization, and Amazon lists and bestseller links (15 hours)
- Top 500 Amazon reviewers researched and approached for reviews (30 hours)
- Internet and online bookstore data uploads (6 hours)
- 50+ Top book industry print reviewers approached (PW, Library Journal, Midwest Book Review, NY Times, Chicago Sun Times, Shelf-Awareness, etc.) (25 hours + cost of materials and postage)
- Press release sent to national, industry and regional outlets (4 hours)
- National author tour (hours quoted at outset of campaign)
- Book mailing follow-up (hours and postage quoted at outset of campaign)
- Press launch (hours quoted at outset of campaign)
Regional Sales and Marketing
- Call bookstores to announce release of title and supply ordering information to book buyers. (50 stores – 25 hours; 200 –stores 75 hours)
- Regional author tour 3-5 signings (30-40 hours)
- Local PR awareness telephone and email campaign (50 stores – 25 hours; 200 –stores 75 hours)
- Stocking and promotion follow-up (hours quoted at outset of campaign)
National Chain Sales
- 6-month minimum commitment from client
- Customized sales plan created
- Book(s) uploaded in to all databases as appropriate
- Book(s) pitched to all outlets in sales plan
- Follow-up calls and meetings
- Monthly sales report with feedback from the marketplace
Sales Sheets
- Sales Sheet layout and design
- Proofreading
- Copy writing
Advanced Reader Copies
- Cover layout
- Interior provided by client
- Copy writing
- Proofreading of cover
- Print-ready files to printer
- Digital print quote provided to client
Press Releases
- Category research
- Manuscript review
- Copy writing
- Proofreading